5 Ways to Increase the Value of Your Business

5 Ways to Increase the Value of Your Business

Does the value of your business reflect all the work you put in? Probably not. Shouldn’t it? Absolutely.

Business owners sacrifice for their business – no nights out with friends, skipped weekends with their kids.  All to grow their business.

Owners look to the business’ ultimate selling price as the reward for all their work and sacrifice.

Then comes the offer: “That’s all??”

Owners who poured their heart and soul into their company often do not get the return they expect or deserve. Owners who were selling rethink that decision.

The worst in our view is when owners reached a burnout point where they just want to move on.  At any cost.  Right now.  Some are willing to just walk away.

That’s the worst time to realize you could have taken steps to improve today’s profits and increase tomorrow’s selling price.

Can this be avoided? Yes.

Is it easy? Nope. But when is being an owner easy?

These are some key factors buyers will consider in making an offer for a company. By proactively addressing them, owners can refine their business so it has the most value possible.  The bonus is their profits will increase near term, too.

Recurring Revenue

Buyers acquire companies with the least amount of risk. Reliable recurring revenue streams greatly reduces risk.

Recurring revenues assure the company will have predictable cash flow. To optimize your revenue stream, identify and focus on recurring revenue opportunities.  Not so simple but very valuable.

You have developed relationships with recurring customers. You’ve marketed to them once.   Keep them happy and they stay.  Marketing to a new customer often eats up 10% of revenues.  Marketing to existing customers is much less costly.

Create Processes

Predictability is crucial in running a business. Processes contribute to predictability.

Repeatable processes assure the buyer the company will function effectively without the direct involvement of the former owner.

A business with no documented processes holds a lower value.  The value it does have is associated with not the business but with the employees. Only they know how to handle the workflow.  This is a risk to a new owner.

With repeatable and documented processes, the value belongs to the business. New people can readily learn how to best perform their jobs. There are fewer opportunities for error or “I forgot” situations.

The goal of creating and documenting processes is to keep it simple.  While it sounds harsh, any individual employee should be dispensable.  Especially you.

Diverse Customer Base

There’s no bigger red flag for a buyer than a company that relies on a few (or even a single) customers. If those customers move on (and it does happen), how much is your company now worth? Little to nothing.

To be attractive to potential buyers, diversify your customer base.  Diversity applies to the industries served as well as the customers themselves.

The more diverse your customer base, the more options a company has when external challenges arise.  The COVID pandemic, for example, slammed some industries and led to explosive growth for others.  Spreading your risk leads to more stable sales and profits.

How to diversify?  Look to expand into new sectors. One way is to simply expand geographically.  Then, think outside the box. How could my service or product provide value to a completely new set of customers or industries? What about complimentary services?  Is there something close to your core competency that is an obvious add-on?

Let’s say you produce hinges for kitchen cabinet makers.  Why not sell to cabinet makers for marine applications? If your products can be easily adapted for use by a new segment, go for it!

Scalability

Think like the potential buyer of your business. Would you want a business that has room to grow or one that has reached its ceiling? The choice is an obvious one though few business owners consider this.

Investopedia defines scalability as “a company’s ability to grow without being hampered by its structure or available resources when faced with increased production.”

Scalable businesses have higher profit margins. Overhead increases at a much slower rate than sales.

Improving Cash Flow

Buyers like companies with a stable cash flow but LOVE those with rising cash flow.

Addressing the suggestions in this article will create higher cash flow. Look for profit leaks (those practices your business has that leak cash but do not improve the bottom line).  One example is addressing slow paying customers. If they consistently pay late and require a lot of follow up, are they worth being your customers?

Your CPA can assist finding these leaks.

Entrepreneurs should think about the end value of their business throughout their business’ life.  Steps such as these not only add to the endgame sales price, but they also increase your profits today.

Gifting & The Stock Market

Gifting & The Stock Market

While the proverb “Every cloud has a silver lining” is always true, sometimes it’s hard to find the silver lining.  Where is that lining for business owners?

In the last twelve months, the S & P 500 Index ranged from a high in April 2022 of about 4,462 to a low of about 3,577 in October 2022.  It somewhat recovered currently to the 4,129 level but is volatile and down overall as of the writing of this article.

The value of privately held businesses may be rising and falling, too.  Valuations of privately held businesses are influenced by the investor expectations, which are reflected in stock market returns.

“That sounds like more bad news, so where’s the silver lining?”

If there are plans to transfer equity interests to family members, now may be the time.

The federal estate tax exemption, which covers gifts, too, allows an individual to transfer up to $12.92 million in value without incurring any gift tax.  If married, a business owner and their spouse can transfer up to double that, or $25.84 million.  The amount used through gifts is applied against the value of the remaining assets upon death. (Note that states have their own and varied rules and taxes).

While $12.92 million and $25.84 million are huge amounts, business owners typically hold other significant assets.  The more they retain with their federal exemption, the better.

Note that the current exemption expires on December 31, 2025. While that’s a long way off, with politics involved, you never know if that expiration date will stick.

Your First Steps: The Parameters to Determine Before Your Valuation Can Begin

Your First Steps: The Parameters to Determine Before Your Valuation Can Begin

Valuation Preparation Series

 

You have decided to have your business valued. What needs to be decided before you engage a business appraiser?

Most Importantly

Whether you or your advisors require a business to be valued for trust and estate taxes, a buy-sell transaction, or any other purpose, certain parameters must be decided. The valuation opinion will be impacted by the decisions you make. Our article outlines these key decision points must be established upfront.

How do I Choose a Valuation Date?

Typically, the Valuation Date is the date of a transaction (e.g., the date of the transfer and assignment of shares, a date specified in buy-sell contract, when restrictive stock units or options are issued) or an event (e.g., death of a business owner). If the legal transaction has occurred, or the valuation is for an estate, the valuation date is set in stone. In other cases, when you plan the transaction, consider what is known and knowable at your possible transaction date(s).

  • What Does Known or Knowable Mean?

Imagine I am holding a lottery ticket for which I paid $1. How much would you pay for it? Possibly a few dollars for the value of saving travel time and gas to purchase it directly. On the day I bought the ticket, I did not know I had won.

Now imagine a day later I am still looking to sell the ticket. However, now it has proven to be a $1,000,000 winning ticket. It is now known to be worth more than a few dollars! Similarly, what is known and knowable as of the Valuation Date will impact the valuation conclusion.

A defensible valuation considers information that is known and knowable as of the Valuation Date. For example, you have a Q1-Ended Valuation Date. On the last day of Q1, you receive a call from a customer informing you of a BIG multi-year contract win, with executed contracts to follow the next day (technically, Q2, after the Valuation Date). Should the contract be considered? Was this information known or knowable? Yes, it was and must be considered in the appraisal.

The Best and Most Current Available Data

A defensible valuation is based on accrual financial statements that are as current and as complete as possible. Inventory adjustments, payroll accruals and depreciation, for example, should all be recorded. Many closely-held companies make these adjustments only at the end of the year. We understand why. You operate your business on a cash basis. You need to know what expenses are actually paid and what sales are collected and deposited in the bank. Adjustments for inventory counts and payroll accruals don’t matter for your daily operations. Your Valuation Date may be mid-month but your company’s books are not organized to be closed on an interim basis. In these cases, our professional standards allow for us to utilize the best available financial information closest to the Valuation Date. However, during the gap period between the financial information date and the Valuation Date, all information that is known or knowable must be considered in the valuation.

Why Do the Characteristics of the Subject Interest Matter?

An interest will be either controlling or non-controlling. It will be either marketable or non-marketable. These parameters impact the valuation conclusion. A controlling interest has more value than a non-controlling interest. Control reflects the legal constructs of the company and the subject interest. While your business may be run by family or other team members, they may not have legal control. Your shareholder, operating and other agreements help determine how control applies. For a company that has voting and non-voting classes, we look at the characteristic of the subject interest to determine if it is controlling or not. An interest that is marketable is worth more than a non-marketable one. I can sell my Microsoft shares today and be cashed out in a day or two. Studies show it takes about 200 days to sell a closely-held company like yours. This time span, along with other factors, may support a discount against the total value to determine the value of the subject interest. An interest that does not have control can be even less marketable than one that has control.

How Do I Select the Valuation Firm to Value My or My Client’s Business?

I have made my upfront decisions, how do I decide which valuation firm to engage? The American Institute of Certified Public Accountants (AICPA) estimates that tens of thousands of Certified Public Accountants (CPAs) perform business valuations at least on a part-time basis. There are also analysts that practice out of various types of organizations including appraisal companies, valuation boutiques and consulting firms. Professional organizations in the U.S. provide education and guidance to their members in valuing closely held business interests. Look for these associations and the credentials awarded to business appraisers.

  • AICPA grants an Accreditation in Business Valuation (ABV) and Certified in Financial Forensics (CFF)
  • National Association of Certified Valuation Analysts (NACVA) awards a Certified Valuation Analyst (CVA) designation
  • The American Society of Appraisers (ASA) awards an Accredited Senior Appraiser (ASA) credential

Business valuations is all we do at JBVal. Attorneys, tax accountants and public accounting firms routinely entrust their clients to us.

  • Our appraisers hold the professional designations of CPA/ABV/CFF, CVA, and ASA. We are dedicated to our professional development and providing the highest quality service.
  • Together, our team has valued thousands of closely held businesses across hundreds of industries nationwide.
  • In your engagement, we will apply our past career experience in traditional accounting, operations, and M&A to provide a swift and accurate understanding of your or your client’s business. We understand small and mid-market businesses and the challenges.
How to Prepare for a Business Valuation

How to Prepare for a Business Valuation

Valuation Preparation Series

You have decided to have your business valued.  Now what?

Most Importantly

Most smaller businesses serve a niche that large companies cannot or will not compete in.  You may provide a product or service that is just too difficult or costly for large companies to provide.  You can react to changing customer and market needs much more quickly than a large competitor.  You are the speedboat that changes course in seconds.  The Goliaths are the tankers that require up to 20 minutes to come to a halt.

A valuation is performed from the perspective of a hypothetical buyer.  Simply put, what would a third party pay for the business under the assumption they will run the business similarly to current owners.  What a third-party buyer will not do is pay rent other than market rent nor pay officer/owner compensation other than market compensation.

What Should I Expect from My Valuation Report?

You and your professional advisor require a timely, fair, and defensible valuation.

Why a third-party perspective?  Most buyers have other motives in determining a purchase price.  They want to sell your products and services to your customers, and vice versa.  They may realize operating cost savings from the acquisition.  These are factors specific to the buyer.  That’s why, instead of guessing what these factors can be, the IRS approach takes them completely out of the mix.

Timely:

Few valuations are prepared on an emergency basis.  But waiting months is not what you or your advisors want.  Following up with your chosen valuation firm should not be on the to-do list of either you or your advisor.

Fair:

Fair means fair to all parties.  If your valuation is to support a filing with a regulatory agency such as the IRS or the Department of Labor, the valuation’s conclusion must pass their fair review and cannot be biased in any way.  Any conclusion deemed unfair or biased can lead to a long, stressful, and costly audit.

Defensible:

While a valuation itself is an opinion, these opinions must be backed by facts.  Lack of defensibility may cause the valuation to fall apart under an audit.

What Information Will be Requested? Why?

Your information request will be tailored to your specific situation, reflecting your business and the purpose of the appraisal.  For valuations for tax-related or other regulatory purposes, the Internal Revenue Service has issued detailed guidance on the approach, methods and factors to be considered in valuing the interests of your business (Revenue Ruling 59-60).

Information requested falls into several categories:

  • Financial documents – both historical financial information as well as projections. This may include agings of receivables and payables, and lists of key customers, and suppliers.
  • Ownership information – who owns the company? Are the owners the operators? What is the owner/operator’s compensation?
  • Management information – who manages the company? Is the owner supported by key management that are employees (non-owners)?  What are the responsibilities of key executives/officers and managers? Are non-compete agreements in place?
  • Governance documentation – is there an operating/shareholder/buy-sell agreement or other agreement between owners? Do the agreement(s) in place dictate restrictions on transfers of ownership that would impact the valuation conclusion? What is the legal and tax structure of the company?  Is there more than one class of stock? Are shares or units designated as voting and non-voting?  Who holds what?

The tables below look at several of the documents commonly requested and how they are used by the business appraiser.

Sample Financial Information Requests

Information RequestedHow It’s Used
Tax returns, financial statements – last 5 years and interim periods, if applicable Often, history is a predictor of the future. Your valuation professional will analyze a historical period long enough to observe the business’ ebbs and flows.
Financial projectionsIf a company is a start-up, in a growth stage, or in a decline, historical financial performance may not be available or relevant. Many valuation professionals will work with the owners to develop reasonable projections, and possibly multiple scenarios of outcomes used to value the company.
Accounts receivable and payable agings as of the Valuation Date These agings help assess operating and liquidity risks, both of which impact the valuation. Comparing receivable and payable turns to the company’s peers, for example, points out relative strengths and shortfalls. Long past due receivables may point out an operations problem.
Schedule of sales to top 10 customers – last 2 yearsIs there a customer concentration risk? What is customer turnover (churn), how deep is the level of annuity business? This information helps determine the risk factors in valuing the company.
Schedule of purchases from the top ten suppliers – last 2 yearsIs there a vendor concentration risk? Are all vendors overseas? COVID pointed out the risk with that scenario. This information helps determine the risk factors in valuing the company.
Loan agreements including owner and other related party loansThe type of the company’s debt and its lenders have a potential impact on the valuation conclusion. Related party loans and loans from the owner are examined to assess whether these truly meet the definition of a loan or of equity.
Lease for office(s)/facility(ies)If the leases are with related-party entities, where possible, the valuation professional may determine if market rent is paid. This may impact the valuation conclusion.
Compensation to owners/family membersFor valuation purposes, market compensation should be paid to the owner/operators and family members. Any difference between market and actual compensation will be an adjustment to reported profits. This impacts the valuation conclusion.

Other Information Requests

Information RequestedHow It’s Used
Schedule of shareholders and their holdingsDocumentation of ownership using articles of incorporation, operating/shareholder and other owner agreements. The characteristics of the ownership (controlling, non-controlling, voting, non-voting) impacts the valuation conclusion.
GovernanceThe analyst looks to the governance documents to identify restrictions on the transfer of ownership interests and determine how it impacts the valuation.
Schedule of key managementAn analysis of the key management structure including the owners and employees is performed. The analyst will determine the relative responsibilities of the owners and key employees. In addition to assessing market compensation to the owners, what are the risks pertaining to a key person? Does the majority owner control the key customer relationships? Is there thin management outside the majority owner? Do key employees have employment agreements with non-compete clauses? Can a buyer successfully operate the business?
Prior transactions Recent letters of intent and/or terms of recent transactions pertaining to the equity of the business are possibly strong indicators of value depending on the date of the transaction.
Goodwill/intellectual property Are there royalty/franchise agreements in place? Is goodwill recorded from prior transactions? The analyst will analyze cash flows and assess the related market value.

What Happens After I Submit This Data?

Your valuation professional will analyze your data and compile a list of questions for your due diligence interview.  These questions are geared to find the story behind your company. Among the common questions are:

  • What products and services do you provide? To what markets?  Why these products, services, and markets?
  • Is your customer base changing? Is the need for your products and services growing? Declining? Why?
  • Who holds the customer relationships? The owner? Several employees?
  • Does one person make all sales and operating decisions? Can middle management make decisions?

A due diligence interview typically lasts at most an hour or so.  If in person, there may be a facility tour.  If by video conference, this tour may be virtual.

After the interview, your valuation professional will complete the valuation.  All valuations for trust and estate purposes must comply with IRS standards. Revenue Ruling 59-60 is the most important of these if you care to look!

The valuation analyst will compare your company’s financial data to data of similarly sized companies in your industry.  This financial comparison to your peers often spurs questions.  For example, if you are more profitable, why?  Will that higher level of profitability last?

The Final Step

A draft report is issued to you and your professional advisors to review for factual accuracy and to allow questions.   The draft should be completed in no more than 20 to 25 working days.

Your Privacy

You have a closely held business where information is typically kept private and shared on a must-know basis only.  CPAs and members of the American Institute of Certified Public Accountants (AICPA) adhere to the AICPA’s Code of Professional Conduct which includes a Confidential Client Information Rule.  Other valuation accreditation groups have similar codes of ethics.  A valuation professional cannot disclose any confidential client information without your specific consent in writing, with minor exceptions.

 

A Gift from the IRS

A Gift from the IRS

It’s rare we receive a present from strangers, but the IRS of all sources routinely provides one to surviving spouses.  The assets surviving spouses inherit from their deceased spouse can be stepped up to fair market value, with no federal estate tax impact!

Why don’t spouses take advantage of this?  If the Estate is not federally taxable, as often occurs when the surviving spouse is the sole heir, there is no need for federal estate tax requirements to calculate the fair market value of these closely held business interests. But this is a potentially huge future tax-saving opportunity.

With no support for a step up, the tax basis to the surviving spouse is the decedent spouse’s tax basis at their date of death.  In many instances, this is well below fair market value.

(If the surviving spouse subsequently gifts any ownership interests, the recipient’s basis is the pro rata share of surviving spouse’s basis.  The fair market value determined at the date of the transfer is applied only against the surviving spouse’s federal estate and gift exemption.  It is not a step up to the recipient.  Not fair, but that’s the rule!)

Here’s a simple example.

Mary owns a privately held business.  Her sole heir and surviving spouse John and their children continued to operate the business after Mary’s death.  Because there is no federal tax impact, no step up valuation occurred.  The basis for federal income tax/capital gains purposes for John is the tax basis of the decedent spouse, in this case, Mary.

Mary’s tax basis at her passing was $250,000.  But the business was worth $1 million and no step-up valuation to back this was performed.

Down the road, an offer to buy the business for $1.5 million is accepted.  Assuming no major changes to the tax basis, without the formal step-up, the potential tax on the sale is calculated on $1.25 million.  Had the step-up been established, the potential tax is calculated on $500,000.

Of course, a retroactive valuation is possible.   But such a retroactive valuation is subject to the passing of time and related information and management knowledge “black holes”.  A valuation nearer the date of death would avoid these information gaps.

Which tax scenario would you prefer? Even if the only tax is the lowest capital gains rate of 15%, the savings are huge! All that is required is a filing for portability with the IRS

At the Date of Death Ultimate Company Sale Ultimate Company Sale
No Step Up Step Up
Fair Market Value $1,000,000 $1,500,000 $1,500,000
Basis $250,000 $2,500,000 $1,000,000
Gain Subject to Tax $1,250,000 $500,000
Capital Gains at 15% $187,500 $75,000
Cannabis, It’s Not “Up in Smoke” Anymore!

Cannabis, It’s Not “Up in Smoke” Anymore!

The classic 1978 film Up in Smoke relates the misadventures of Pedro and Man (Cheech and Chong) who unwittingly smuggle a truckload of marijuana from Mexico into the US. Today, marijuana is a highly-respected and highly profitable business. An evening stroll in many areas typically includes inhaling secondhand smoke!

Bank of America Securities reports industry sales at $25 billion in 2021. Industry experts see it rising to $100 billion by 2030. While these stats include CBD which is more readily available and less regulated, the dollars are quite staggering. Many believe this industry is not influenced by the trials and tribulations of the economy.

Cannabis companies include retailers, cultivators, and processors. Several companies participate in all these segments. With some exceptions, such as those in California and Colorado where legalization has been around for several years, these companies report low or no profits. Their investors are betting on the future.
While challenges exist on the local and federal levels, more states are legalizing medical and recreational use. Local governments can impose their own restrictions. Landlords are frequently reluctant to lease to cannabis shops, fearing those store “attract the wrong kind of people.”

Valuations of cannabis companies are challenging for some. The data out there to support a valuation, while growing, is limited. Much of this data sources from Canada. The various restrictions that can differ by state lead to issues of comparability with databases of private transactions. Many cannabis companies are startups. Not only is there the higher risk of failure, but operating profits are also often low or nonexistent.

When considering the value of these firms, an analyst must look to the future. What will the company earn over the next few years? This is a valid valuation technique that, in its best form, can be speculative. A lesson many learned from COVID is the future may have a very unexpected twist. With cannabis companies, add in the struggles between entrepreneurs and legislators, the still-extant federal restrictions, and the growing inflow of competitors. Add to that the possibility that Big Tobacco will become increasingly involved!

JBVal has successfully performed valuations for cannabis companies ranging from dispensaries to cultivators to cannabis conglomerates. Our valuations have been vetted by auditors and have been utilized buy sell agreements, gifting and more.